Targ Pietruszkowy – Web & E-commerce Design
This project is a web and e-commerce design for Targ Pietruszkowy, a foundation based in Kraków that supports local farmers by promoting and selling organic products like vegetables, fruits, and other regional goods. The goal of the project was to create a website that not only reflects the foundation’s values but also makes it easier for people to access fresh, high-quality products from trusted local sources.
The design focuses on clarity, usability, and a warm, natural feel, reflecting the essence of a local farmers' market. The e-commerce section was built to provide a seamless shopping experience, allowing customers to browse and order products with ease. I also worked on choosing the right visuals and color palette to reinforce the organic and community-driven nature of Targ Pietruszkowy.
By combining functionality with an inviting design, the website helps connect local farmers with conscious consumers, making fresh, bio products more accessible to the Kraków community.
