Veggets - Branding & Packaging Idea
This is a personal project focused on creating branding and packaging for Cauliflower Vegetarian Nuggets, a plant-based snack. The idea behind the branding is to highlight that these nuggets are not only a delicious snack but also a healthy, eco-friendly option for anyone looking for a quick vegetarian bite. The design features a fresh, green color palette that symbolizes natural ingredients and connects with the idea of “green food” — simple, wholesome, and good for the planet.
One of the standout features of the packaging is its foldable design, which eliminates the need for glue. This makes it easy to put together, super convenient, and perfect for takeaway, ensuring the packaging is as practical and sustainable as the snack itself. The design is all about making the process smooth for the consumer, offering something that’s both functional and easy to carry.
The logo and packaging complement each other, working together to create a clean, modern look that emphasizes the plant-based nature of the product. It’s not just about being eco-friendly, but about making healthy eating more accessible and fun.
The overall design aims to make the Veggets nuggets stand out as a snack that’s good for you and good for the environment, offering a simple yet fresh approach to healthy eating.